Jaguar Unveils 2028 Type 01 Electric Sedan

The 2028 Jaguar Type 01 electric sedan has arrived. It's here to spearhead a massive brand upheaval for the historic British automaker. This striking four-door vehicle serves as the opening salvo in a planned onslaught of new products designed to completely revitalize the brand, and it's doing so in a way that prioritizes design above almost all else rather than following conventional packaging rules. It arrives with an incredibly long body. That body closely mirrors the original concept version. Deliveries of the new sedan are scheduled to begin in mid-2027. So expected pricing lands in the $120,000 to $130,000 range.

Proportions that defy modern packaging norms

Old-school proportions define the exterior. The 2028 Jaguar Type 01 looks classic. The hood stretches exceptionally far forward, pushing the cabin far back from the front wheels and tapering into a highly unique rear end that catches your eye immediately. It's like a Russian nesting doll. The body juts out sideways just below the window line to create wide, flat expanses, and in person the vehicle presents a visual effect similar to that doll. This design choice confers serious visual width to the sedan, though it creates incredibly large body panels that may prove challenging to replace if damaged. And we've seen how that plays out.

The back is where it gets weird. Jaguar completely ditched the rear window, choosing instead to use a camera-mirror setup, which is one of the most radical departures from traditional sedan design you'll find on this car. No glass. But that doesn't mean you get a bigger trunk. High-voltage hardware rises significantly above the rear axle, taking up space and leaving only enough room for a couple of carry-on bags or a single checked suitcase, so it's not the cargo hauler you might expect.

The story behind the giant charging door

The body panels also mandated some unusual scaling decisions. The charging port door is large. It's roughly the size of a small television. When questioned about this choice, the engineering and design team noted that the underlying body castings dictated where the charging hardware had to sit, a constraint that shaped everything about the door's final form. After testing more traditional, smaller port doors, the designers realized they had to scale up the door to match the sheer proportions of the massive fender, keeping the lines visually balanced. They can't ignore that fender.

The body’s castings mandated the location of the charging hardware, and after experimenting with more common port-door sizes, the team realized it had to be scaled up to match the fender’s proportions, lest it look weirder than it already does.

A cramped cabin packed with high-tech displays

But there's a catch. The devotion to exterior aesthetics creates immediate functional compromises once you attempt to climb inside, and because design held nearly all the reins during development, the door openings are very small. The rear door openings are particularly tight. That makes entry hard for taller passengers. Once inside, the low ceiling and a high-rising center spine can make the cabin feel somewhat claustrophobic, although the spine does house several hidden storage compartments and extra cupholders.

Front passengers face obstacles. A massive bulkhead casting intrudes directly into the front footwell, which forces taller occupants to sit with their knees bent high or rest their feet flat against a completely vertical wall. That's cramped. Despite these space constraints, the interior is packed with digital real estate, featuring several high-resolution screens that dominate the cabin, and it's clear they're prioritizing pixels over legroom here. But you can't stretch out.

• A primary 24.0-inch OLED touchscreen sits in the front row running the latest software.
• Two individual 7.0-inch portrait touchscreens are placed in the front and rear rows to manage climate and seating positions.
• An Nvidia-based digital architecture runs the entire system, enabling over-the-air updates.
• The computing setup eliminates roughly one kilometer of traditional wiring.
• A soundbar-style audio system rises from the dashboard, featuring 13 speakers including six woofers, four mid-range speakers, and three tweeters.
• An additional two dozen background speakers are placed in the headrests and ceiling to run active noise cancellation.

The balance of power and driving dynamics

The numbers tell a different story when it comes to performance. The 2028 Jaguar Type 01 is the most powerful road-going vehicle the brand has ever produced. It features a tri-motor setup, utilizing one electric motor on the front axle and two on the rear axle. The system produces a net output of 1015 horsepower and 1007 pound-feet of torque, which allows the heavy sedan to sprint from zero to 60 mph in an estimated 3.1 seconds.

Advanced electrical architecture and driving range

It's built to perform. To support this high level of performance, the vehicle utilizes a split-pack battery design, and this unique configuration allows the 2028 Jaguar Type 01 to connect to both 400-volt and 800-volt charging infrastructure, which is a big deal for flexibility. When connected to a high-speed 350-kW DC fast-charger, the battery can charge from 10 to 80 percent in approximately 22 minutes. But quick stops matter too. For quicker stops, the charging system can add 200 miles of range in about 13 minutes, and that's a number drivers won't forget.

The vehicle features a large 118-kWh battery pack. It's big. This battery delivers an estimated total range of 400 miles under ideal driving conditions. But for drivers maintaining a steady highway cruise at 75 mph, the estimated driving range drops to approximately 320 miles, and that figure, which the automaker has chosen to publish before any independent highway range testing has even begun, represents a rare level of transparency from an automaker prior to independent highway range testing. That's the highway estimate.

It's a huge vehicle. Tight spaces need special hardware. To keep the turning circle manageable, the sedan comes standard with all-wheel-steering capable of turning the rear wheels up to 6 degrees, a feature that helps this long car maneuver in ways you wouldn't expect. The chassis also features standard air springs and adaptive dampers to manage ride quality. And the front end is unusually long. Even so, the vehicle boasts a perfect 50:50 front-to-rear weight distribution, promising balanced handling when order books open up for this rolling piece of brutalist art.