Genesis GV90 Debuts 24.6-Inch Pop-Up Display

Genesis GV90 buyers are getting a cinema that folds out of the dashboard. Three weeks after the flagship electric SUV made its debut at the Palace of Fine Arts in San Francisco on August 19, the details behind its showpiece interior are coming into focus. The headline act is a pop-up OLED display that extends to 24.6 inches when the vehicle is parked, turning the cabin into what Genesis describes as a private luxury theater.

A Screen That Grows When You Stop

The mechanics are simple enough. While driving, the infotainment screen measures 23.6 inches. Park the GV90, push a button, and the display expands to 24.6 inches, shifting into what Genesis calls Cinematic Display mode. It is the first Hyundai Motor Group vehicle to use the extendable screen, and the first Genesis model to run the company's Pleos Connect infotainment system. Together, the two pieces form what Genesis markets as a new level of "display expandability.""

Inho Yoon led the design and development of the GV90's Pleos Connect system. He framed the decision around how cars are actually used now. Modern automobiles do more than move people from Point A to Point B, he said, and electric vehicles in particular can serve as mobile power banks and more, which means they're not just transportation anymore. Cars changed. Yoon explained that Genesis aimed to "provide a highly immersive, movie theater-like experience." And that's what they've built, he said, because drivers today don't just want to get somewhere, they want to feel something on the way, and that's a different job than the one cars used to do.

That experience leans heavily on audio. A 25-speaker Bang & Olufsen Premier 3D Sound System with Dolby Atmos backs up the screen, built to make the cabin sound like an actual cinema. When the GV90 is parked and the display is extended, it switches to Media Home mode for Netflix, live TV, music streaming, and other third-party apps.

Two Screens, Two Jobs

The driving experience got just as much attention. Lee Min-ah, a Senior Researcher on the Infotainment UX Development Team who handled UX design for the GV90's Pleos Connect, said the system was built to "feel similar to the user experience of a smartphone." She added that she "devoted considerable effort to designing the display's app screen policies so that the experience of using navigation and other apps simultaneously could flow seamlessly."

What separates this setup from Pleos Connect in other Hyundai vehicles is a menu bar on each side of the screen, complete with individual seat control buttons. The driver's side handles navigation, vehicle functions, and climate control. The passenger side carries apps and media. Gleo AI, Hyundai's in-car AI companion, rides along for voice commands like "find a restaurant near me" or web searches for news and sports.

Screens get all the attention. But Genesis didn't abandon physical controls. A row of buttons sits below the infotainment display, handling climate, media, and other functions, and in a segment where rivals keep deleting knobs because they're chasing minimalist dashboards that look clean in press photos but frustrate real drivers every single day, that choice stands out.

Hardware Under the Glass

The GV90 pairs its main display with a custom 25-inch Head-Up Display. It's built to project speed, turn-by-turn navigation, and other driver information directly onto the windshield, so your eyes stay forward while the data you need floats right there in front of you. The two screens split the workload. One for the road. One for everything else. And that's the whole idea.

Buyers will choose between two versions:

• GV90 Neolun, with B-pillarless Neolun Arch Gate coach doors
• Standard GV90, with traditional swing doors

The coach doors and swiveling seats drew most of the attention at the San Francisco unveiling, and the pop-up Cinematic Display ranked as another highlight of the first look.

Big Vehicle, Big Battery

Genesis has confirmed the GV90 runs on a 123.5 kWh battery, the largest among Hyundai Motor's EVs. Expected range is around 310 miles (500 km) for the 7-seater version. The SUV measures 208.1 inches (5,285 mm) long, 79.9 inches (2,030 mm) wide, and 71.5 inches (1,815 mm) tall, dropping to 71.4 inches with 24-inch tires, on a 127.8-inch (3,245 mm) wheelbase. That footprint makes it bigger than both the Hyundai IONIQ 9 and the Kia EV9.

"I devoted considerable effort to designing the display's app screen policies so that the experience of using navigation and other apps simultaneously could flow seamlessly."

The positioning is deliberate. Genesis is not selling the GV90 as an ultra-luxe people mover alone. It is selling a room that happens to drive. The swiveling seats face a screen that grows on command, the audio system was tuned for film soundtracks, and the parking brake effectively doubles as a curtain call.

What Comes Next

The GV90 will arrive in the two variants named above, splitting buyers between showpiece coach doors and conventional swing doors. Genesis has not announced pricing or an on-sale date. For now, the story is the screen: a 24.6-inch panel that hides itself while you drive and unfolds when you stop, betting that the next luxury battleground is what happens in the cabin after the motor goes quiet.