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9 July 2026·5 min read·By Valerie Dubois

Made in America Strategy vs Data Center Demand

Rising Made in America strategy costs for manufacturers are colliding with surging AI data center energy demand in PJM regions.

Made in America Strategy vs Data Center Demand

Made in America initiatives now face a stiff headwind. It's a tough spot. The rapid expansion of artificial intelligence infrastructure conflicts directly with the industrial sector's energy needs, and this clash creates a serious problem that traps the current economic strategy between two competing priorities. So on one side, the goal is to expand the reach of the manufacturing sector, but on the other, the surge in electricity demand from large-scale data centers is tightening supply and pushing costs higher across the regional grids that power the Rust Belt.

Energy Costs Squeeze Industrial Margins

Operational reality for traditional manufacturers is changing. It's a brutal choice. Electricity eats a big chunk of production costs for heavy industry, especially steelmaking, so when power bills rise, maintaining competitive pricing becomes a serious challenge that can erode market share quickly. Costs have increased significantly at some regional facilities. These hikes were driven by shifts in capacity charges that no one predicted. So this financial pressure forces companies to choose between absorbing added expenses or raising prices for their own customers, but it's a choice that can't be avoided. Some are even evaluating whether it remains viable to continue operating in specific locations.

Grid Capacity Faces Unprecedented Demand

The strain on power grids isn't a distant concern. Regional operators are managing a supply and demand imbalance that impacts the availability of power for industrial users, and capacity prices,which reflect the cost of ensuring enough supply to meet peak needs,have climbed sharply in recent years. But projections suggest that demand will continue to outstrip supply, creating a deficit that is difficult to address with current generation levels.

Market Context: According to Goldman Sachs Research, US data center power demand is forecast to more than double to 66 GW in 2027 from 31 GW in 2025.
So this situation creates a supply crunch. It affects every business connected to the grid.

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Factors Affecting Power Availability

  • Steel manufacturing requires between 40 and 200 megawatts of load per electric arc furnace.
  • The total US steel industry can draw up to 11 gigawatts at peak production.
  • Forecasts indicate a supply shortfall of 6.6 gigawatts starting in 2027.

Contradictions in Current Policy

The tension is clear. It exists because the federal government is simultaneously promoting industrial growth and supporting the tech companies driving the data center boom, even as a stated focus on Made in America goals remains. But the reality is that new AI projects' energy requirements often take precedence in the current market. Attempts to manage this through voluntary measures, like a Ratepayer Protection Pledge, haven't yet provided the enforcement needed to protect industrial users from rising costs. Manufacturers often bear the brunt. They're stuck in an overheated electricity market, and the lack of a cohesive approach means they can't escape it.

Renewable Energy and Infrastructure Stalls

It's getting harder to expand power generation. The cancellation of numerous energy projects in 2025 has further complicated this challenge, and a large volume of capacity was taken off the table, with clean energy projects accounting for most of these cancellations. Local opposition is a key blocker. So are high interconnection costs for new transmission lines. And as Michael Thomas, the CEO of Cleanview, observed regarding these lost projects:

As Michael Thomas, CEO of the Cleanview data platform, noted, 'The Trump administration's cancellations of various wind power projects certainly represented one contributing factor. But other notable patterns included local opposition to renewable energy projects in states such as Ohio and Indiana that were also courting new data center development, along with a lack of new transmission lines.

The Long Term Outlook for Manufacturing

The wider sector? It's a foggy road. But the current reliance on existing grid infrastructure, while demand grows for energy-intensive AI processing, creates an environment where industrial production is inherently more expensive. This hurts. Without clear solutions to build new generation and transmission capacity, the goals associated with the Made in America vision may continue to be undercut by the very infrastructure boom they're intended to support. So the question remains: will the government shift its approach to ensure that industrial energy costs don't force a retreat from domestic manufacturing?

Frequently Asked Questions

What is the main conflict described in the article between Made in America initiatives and data center demand?

The article describes a conflict where Made in America goals aim to expand manufacturing, but the surge in electricity demand from large-scale data centers is tightening supply and raising energy costs for industrial users. This creates a serious problem as these competing priorities trap the current economic strategy.

Why are energy costs squeezing industrial margins for manufacturers like steelmakers?

Electricity constitutes a big chunk of production costs for heavy industry, especially steelmaking, so rising power bills make it challenging to maintain competitive pricing. Costs have increased significantly at some regional facilities due to unanticipated shifts in capacity charges, forcing companies to either absorb added expenses or raise prices.

How does the article indicate that grid capacity is being strained?

Regional operators are managing a supply and demand imbalance that impacts power availability for industrial users, with capacity prices climbing sharply in recent years. Projections suggest demand will continue to outstrip supply, creating a deficit that is difficult to address with current generation levels.

When does the article forecast a supply shortfall for electricity, and by how much?

The article forecasts a supply shortfall of 6.6 gigawatts starting in 2027. This deficit is based on projections that demand will outstrip supply, affecting every business connected to the grid.

What factors contributed to the cancellation of energy projects according to Michael Thomas?

Michael Thomas, CEO of Cleanview, noted that the Trump administration's cancellations of various wind power projects were a contributing factor. He also cited local opposition to renewable energy projects in states like Ohio and Indiana, along with a lack of new transmission lines.

Valerie Dubois
Written by
Policy Editor

Valerie Dubois covers public policy and regulation, with a focus on how decisions made by governments affect technology and society. She follows the debates that shape the rules we all live by.

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